@article{张劲松:14,
author = {[张劲松,  郑攀,  舒双捷,  马林茂,  ]},
title = {电商直播情境要素对消费者口碑推荐意愿的影响机制研究},
publisher = {北京邮电大学学报(社会科学版)},
year = {2023},
journal = {北京邮电大学学报(社会科学版)},
volume = {25},
number = {3},
eid = {14},
pages = {14-28},
keywords = {电商直播；消费者信任；刺激有机体反应理论；口碑推荐意愿},
doi = https://journalsk.bupt.edu.cn/CN/10.19722/j.cnki.1008-7729.2023.0037
}