%0 Journal Article
%A XIONG Zheng
%T Prevalence of Loan Words in Chinese Internet Culture: A Phenomenon of Rhetoric and Drive for Social Identity
%D 2020
%R 10.19722/j.cnki.1008-7729.2020.0079
%J Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
%P 1-6
%V 22
%N 3
%X This paper presents a study on a prevailing language phenomenon in Chinas social media, specifically the prevalence of considerable loan words used in Chinese netizens online communication. It is found that this linguistic popularity derives from the “rhetorical taste” retained through the effort of translation, and moreover, from users drive to obtain social identity among other netizens with similar interests. An insight is reached that translation, as a rhetorical practice, is employed by netizens to develop discursive resources and fulfill psychological needs in web context.
%U https://journalsk.bupt.edu.cn/EN/10.19722/j.cnki.1008-7729.2020.0079